As healthcare attitudes shift in the long run and people feel more accountable for their health, we will witness the rise of B2C in telemedicine. Specialties like Telepsychiatry and Teledermatology will see an increased reliance on B2C because of the element of embarrassment associated with mental issues or a sexually transmitted disease. However, given the complexity of the telemedicine ecosystem and the health industry, individual providers will need to partner with others for remote consultations and assistance services. Or they can leverage their own R&D activities to discover other start-ups/ventures to partner with and invest in.
Ultimately, the B2C concept’s success will heavily depend on a physician’s comfort level with technology and the trust patients have in the doctors. In a B2C model, providers can facilitate easier payment for their customers by offering a subscription fee or direct billing for a one-off service. It can also result in huge cost savings for the provider in terms of infrastructure.
