Don’t be shocked if one day SRK doesn’t act in a film… his AI clone does.
Because India is officially entering the era of AI-powered films, not in some distant future, but next year.
Streaming platforms have already started releasing AI-generated series.
And now, the I&B Ministry Secretary, Sanjay Jaju, has made it clear:
The media & entertainment industry is about to be “disrupted.”
Content.
Production.
Scale.
Talent.
Skills.
All of it is going to change.
His words were blunt:
“We were at 2% of the global industry before the AI age. It’s a little scary to imagine where we would be in the post-AI age.”
This isn’t a small shift.
This is a reshaping of the entire entertainment pipeline, from who creates content… to who acts in it.
And if you’re in media, OTT, production, or talent management, the question isn’t whether AI will impact your world.
It’s how fast.
If you want clarity on what this AI-driven disruption means for your industry, DM me.