Upright is a posture training application based out of Tel Aviv, Israel with an active user base of 120,000. Born in 2014, the application is now available in the U.S. and Europe in addition to Israel, on Apple and Android platforms. The app was developed to improve a person’s back health based on research and discussions with doctors, chiropractors, and physiotherapists. It also offers a range of ergonomic accessories like necklaces and palm rests for transforming one’s posture and eliminating back pain. Upright’s key product is a small device that reminds one to correct their posture through movement sensors; it comes at two price variations-UPRIGHT GO S at $44.95 and UPRIGHT GO 2 at $59.95. Last year, the app was able to raise $70M to finance its growth initiatives.
A few features available on Upright are:
· A stepwise tutorial to assist with posture training
· A statistics screen for tracking progress
· Customized performance-based daily goals
· A personalized avatar, which can create more posture awareness by showing your real-time posture
