Flo is an ovulation and period tracking application founded in 2016. Headquartered in London, England the app is used globally by over 230 million people to take charge of their reproductive health. The app can be used for free as an ovulation and period tracker, fertility calendar, and a pregnancy assistant. However, two subscriptions at Rs. 499 per month and Rs. 2599 per year are also available. Other in-app products can be purchased for $0.99 – $99.99 per item. Additional features on Flo are-
- A pregnancy calculator and calendar- For people wanting to conceive, Flo helps in identifying the most fertile days of the period cycle.
- By logging PMS symptoms and weight, moods, sex drive, etc., Flo can draw up an AI-enabled summary of one’s body patterns
- The application can be personalized according to one’s reproductive goals and needs
- Flo users can discuss intimate topics about women’s health and anonymously ask questions through the Secret Chats feature
The total funding for the application amounts to $75.5M and the estimated annual revenue is $77.3M per year.