A few months ago, one of our clients banned ChatGPT across their company.
No prompts. No experiments. No exceptions.
The reason? “Too risky. Too many unknowns.”
Fair point.
But here’s what happened next.
Their competitors started shipping faster proposals.
Their analysts started applying for jobs elsewhere.
And the same leaders who banned it… started asking,
“Can we get that AI thing back?”
The truth is that timing matters as much as technology.
Adoption isn’t about jumping early or staying safe.
It’s about knowing when curiosity becomes a competitive edge.
When they finally reopened access, something changed.
This time, they didn’t roll it out like a shiny new tool.
They built guardrails, policies, and training, and it worked.
They didn’t just adopt ChatGPT.
They integrated it into how they think.
Every company goes through this arc, from fear to curiosity to fluency.
The faster you move through it, the sooner AI stops being a risk…
and starts being your advantage.
