AI didn’t just show up on Black Friday this year.
It drove the entire day.
Online sales hit $11.8 billion, up 9.1% from last year and the biggest reason wasn’t discounts.
It was AI.
AI-driven traffic jumped more than 800% year-over-year.
Globally, AI and agents influenced $14.2 billion in online purchases.
That means product discovery, deal comparisons, recommendations, search flows,
And the entire shopping journey is now being shaped by AI systems, not human browsing patterns.
Black Friday used to be about crowds. Now it’s about algorithms.
For leaders building digital businesses, this is the signal:
AI isn’t just an assistant anymore. It’s a revenue engine.
If you want clarity on how to build AI into your own customer journey, DM me.
